01
Find your discount.
Discover an offer from a participating online store. See the coupon price, the savings and the conditions before you commit.
CHOOSE THE STORE. CHECK THE TERMS.BIG IDEA. SMALL START. CONCEPT STAGE
A small price.
A bigger
discount.
What if your next great deal started with buying the discount itself?
Buy a coupon here. Unlock an offer. Shop directly at the online store you love.
Built for online shopping. Exploring the U.S. market first.
A BETTER WAY TO GET THE DEAL
YOUR NEXT
GOOD DECISION.
GOOD DECISION.
25%OFF
Your favorite find.
A less expensive checkout.
ILLUSTRATIVE ONLINE STORE OFFER↗
COUPON PRICE$10.00
PAY A LITTLE.Save
more.
more.
$40 net savings$200 order · $50 off − $10 coupon fee
BUY THE DISCOUNTKEEP THE SAVINGSSHOP WITH THE STORE
01 / THE IDEA
The discount is the product.
The store is still the store.
One simple journey. Your purchase stays with the merchant — from checkout to delivery.
02
Buy the coupon.
Pay a smaller upfront amount to unlock the discount. The planned experience gives you a coupon code and a link to the store.
A SMALL PRICE FOR A BIGGER DEAL.03
Shop. Apply. Save.
Visit the merchant's website, add eligible items and apply your code at checkout. The merchant handles payment, fulfillment and product support.
YOUR ORDER. THEIR STORE. YOUR SAVINGS. This is the proposed experience. Coupon sales and merchant integrations are not live yet.
02 / MAKE IT MAKE SENSE
The deal should
still be a deal.
A coupon only makes sense when the savings outweigh the price you paid for it. Here's an example you can explore.
$50$500
Illustrative U.S. dollar example: 25% off eligible items, a $10 coupon fee and no discount cap. Excludes tax and shipping. Actual offers would have merchant-specific terms.
THE SAVINGS RECEIPT
- Original order
- $200.00
- Store discount 25%
- −$50.00
- You pay the store
- $150.00
- Coupon fee
- $10.00
- Your total cost
- $160.00
NET SAVINGS
AFTER THE COUPON FEE$40.00
AFTER THE COUPON FEE$40.00
Example only. No coupon is available for purchase.
03 / FOR ONLINE STORES
Your store.
Your offer. Our connection.
We're looking for online merchants who want to explore a different way to reach shoppers with purchase intent.
THE CONNECTION
buyadiscount.
Your discount brings them in
YOUR ONLINE STORE
THEIR NEXT FAVORITE FINDYour product.
Discount code applied
Checkout on your website
CHECKOUTFULFILLMENTCUSTOMER RELATIONSHIP
Proposed flow · illustrative storefront
Make the offer yours.
Explore coupon pricing, eligible products, minimum spend, expiration and redemption limits that suit your margins.
Keep your checkout.
The shopper purchases products on your website. You retain the store experience, fulfillment and direct customer relationship.
Help shape the pilot.
Tell us what your store needs. We're seeking early partners to define redemption, reporting and a practical commercial model.
04 / FOR INVESTORS & STRATEGIC PARTNERS
A new layer
between discovery
and checkout.
Buy a Discount explores a simple proposition: make the discount itself something worth buying.
Start an investor conversation EARLY STAGE · U.S. MARKET FOCUS
Coupon purchases as a revenue source.
Customers pay to unlock merchant offers. Platform economics and any merchant revenue share would be defined with pilot partners.
A focused merchant pilot.
Start with selected stores and clear offer terms. Validate net shopper savings, redemption, merchant margins and repeat use.
Commerce experience meets capital.
We're interested in partners with expertise in U.S. ecommerce, merchant acquisition, coupon infrastructure and early-stage investment.
Concept stage. Seeking conversations, not presenting validated traction or a public investment offering.
05 / GOOD QUESTIONS
Before we
get talking.
Why would someone pay for a discount?
Because the intended saving is larger than the coupon fee. In our example, a $10 coupon unlocks $50 off a $200 eligible order — leaving $40 in net savings. A shopper should always compare the final total with other available offers.
Is this a gift card or store credit?
No. The proposed product is a discount coupon. Its price unlocks an offer rather than becoming a balance to spend at the store. The shopper pays separately for goods at the merchant's checkout.
Can I buy a coupon right now?
Not yet. This site introduces the concept and invites merchant and investor conversations. There are no live coupon sales, payments or participating store offers on this website.
What if a code doesn't work or an order is returned?
Coupon validation, expiry and refund policies need to be agreed before a pilot launches. Coupon support would be separate from the merchant's product returns and delivery support. These policies are not finalized yet.
Which stores and markets are you targeting?
Our initial focus is online stores serving U.S. shoppers. No merchant partnerships are being announced here. We're open to conversations with stores and strategic partners to help define the first pilot.
How can merchants or investors get involved?
Email info@bratts.ba with a short introduction, your store or company website and what you'd like to explore. You can also call or message us using the contact links below.
06 / LET'S BUILD SOMETHING
The next great deal
could start with
a conversation.
Have a store? See the potential?
We'd like to hear from you.